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Now Is the Time to Come Together!

What will you do to bring about unity among our people?

Most people want to help in times of crisis. People come together collectively and help others in their community and around the world. By assisting others, humans are better able to make sense of the crisis, of their role in it, and add meaning to their own lives. In addition, setting a norm where people help to serve as an example to others and encourage them to help as well.

What is unique about generosity in times of crisis, is that we are more inclined to help those that are outside our own social groups. Typically, people are inclined predominantly to help those in our ‘in-group,’ or those who look or act like us or come from similar backgrounds and experiences. During times of crisis, we help those who are in most need, regardless of whether they belong to our own ‘in-group’ or not.

Why don’t we help each other every day? Why does it take a crisis to create a sense of urgency to help others?

This is what Martin Luther King, Jr. envisioned – a community that comes together, to support each other, every day with a sense of urgency and action!

“We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there “is” such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.” ~ Martin Luther King, Jr.

We cannot replace the lives lost as a result of racism, hate, and injustice. We can’t bring back George Floyd, Ahmaud Arbery, Breonna Taylor, or all of those who were killed before them and after them. We CAN rebuild our communities together. BSOTC stands in unity and will work to rebuild TOGETHER. We will stand with our people to be of more support and to assist the black and brown businesses in the community to work towards racial and financial equity.

The mission of Both Sides of the Conversation has been, and always will be, to bring our neighbors together to strengthen our people. We will closely examine how we are working with others to break barriers and be better neighbors – not only within our organization but also in the communities we serve – and will do BETTER.

We ALL have a lot of work to do to make our communities stronger. We must listen and continue to work together, to demand better of ourselves and each other. Only then will we be able to see true change in our communities. But, we need to start this NOW!

As we approach Martin Luther King, Jr. Day, I ask each one of you to contemplate how you will support your community. How will you help your neighbors? How will you support the black and brown businesses and nonprofits?

What will you do to fulfill Martin Luther King, Jr.’s vision for our people?

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